Volume 6, Issue 4
Evaluation of Aesthetic Response to Clothing Color Combination: A Behavioral and Electrophysiological Study

Xiaofeng Jiang & Luorui Cai

Journal of Fiber Bioengineering & Informatics, 6 (2013), pp. 405-414.

Published online: 2013-06

Preview Purchase PDF 1 3608
Export citation
  • Abstract
The purpose was to focus on the correlation between color combinations of clothing and aesthetic responses. In this study, four levels of contrasting colors were combined in a two-piece suit as stimuli. Behavioral and electrophysiological data were recorded during the course of aesthetic evaluation. Results showed that the higher the contrast of color, the less attractive the clothing is. The early P200 (P2) components were very remarkable in the frontal, central and parietal areas, and the larger amplitudes were evoked for less attractive color combinations. The late P300 component plays a critical role in the decision-making aesthetic affirmation. The findings in the current research implied that the P2 and P300 can be viewed as the landmark components for aesthetic response of clothing colors.
  • Keywords

Color Combinations Color Contrast Aesthetic Response Clothing P2 P300

  • AMS Subject Headings

  • Copyright

COPYRIGHT: © Global Science Press

  • Email address
  • BibTex
  • RIS
  • TXT
@Article{JFBI-6-405, author = {}, title = {Evaluation of Aesthetic Response to Clothing Color Combination: A Behavioral and Electrophysiological Study}, journal = {Journal of Fiber Bioengineering and Informatics}, year = {2013}, volume = {6}, number = {4}, pages = {405--414}, abstract = {The purpose was to focus on the correlation between color combinations of clothing and aesthetic responses. In this study, four levels of contrasting colors were combined in a two-piece suit as stimuli. Behavioral and electrophysiological data were recorded during the course of aesthetic evaluation. Results showed that the higher the contrast of color, the less attractive the clothing is. The early P200 (P2) components were very remarkable in the frontal, central and parietal areas, and the larger amplitudes were evoked for less attractive color combinations. The late P300 component plays a critical role in the decision-making aesthetic affirmation. The findings in the current research implied that the P2 and P300 can be viewed as the landmark components for aesthetic response of clothing colors.}, issn = {2617-8699}, doi = {https://doi.org/10.3993/jfbi12201305}, url = {http://global-sci.org/intro/article_detail/jfbi/4851.html} }
TY - JOUR T1 - Evaluation of Aesthetic Response to Clothing Color Combination: A Behavioral and Electrophysiological Study JO - Journal of Fiber Bioengineering and Informatics VL - 4 SP - 405 EP - 414 PY - 2013 DA - 2013/06 SN - 6 DO - http://doi.org/10.3993/jfbi12201305 UR - https://global-sci.org/intro/article_detail/jfbi/4851.html KW - Color Combinations KW - Color Contrast KW - Aesthetic Response KW - Clothing KW - P2 KW - P300 AB - The purpose was to focus on the correlation between color combinations of clothing and aesthetic responses. In this study, four levels of contrasting colors were combined in a two-piece suit as stimuli. Behavioral and electrophysiological data were recorded during the course of aesthetic evaluation. Results showed that the higher the contrast of color, the less attractive the clothing is. The early P200 (P2) components were very remarkable in the frontal, central and parietal areas, and the larger amplitudes were evoked for less attractive color combinations. The late P300 component plays a critical role in the decision-making aesthetic affirmation. The findings in the current research implied that the P2 and P300 can be viewed as the landmark components for aesthetic response of clothing colors.
Xiaofeng Jiang & Luorui Cai. (2019). Evaluation of Aesthetic Response to Clothing Color Combination: A Behavioral and Electrophysiological Study. Journal of Fiber Bioengineering and Informatics. 6 (4). 405-414. doi:10.3993/jfbi12201305
Copy to clipboard
The citation has been copied to your clipboard