@Article{JFBI-6-405,
author = {Xiaofeng Jiang and Luorui Cai},
title = {Evaluation of Aesthetic Response to Clothing Color Combination: A Behavioral and Electrophysiological Study},
journal = {Journal of Fiber Bioengineering and Informatics},
year = {2013},
volume = {6},
number = {4},
pages = {405--414},
abstract = {The purpose was to focus on the correlation between color combinations of clothing and aesthetic
responses. In this study, four levels of contrasting colors were combined in a two-piece suit as stimuli.
Behavioral and electrophysiological data were recorded during the course of aesthetic evaluation. Results
showed that the higher the contrast of color, the less attractive the clothing is. The early P200 (P2)
components were very remarkable in the frontal, central and parietal areas, and the larger amplitudes
were evoked for less attractive color combinations. The late P300 component plays a critical role in
the decision-making aesthetic affirmation. The findings in the current research implied that the P2 and
P300 can be viewed as the landmark components for aesthetic response of clothing colors.},
issn = {2617-8699},
doi = {https://doi.org/10.3993/jfbi12201305},
url = {http://global-sci.org/intro/article_detail/jfbi/4851.html}
}