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Volume 15, Issue 2
The Virtual Fashion in the Global Apparel Industry in the Post-Epidemic Era

Shi-Yu Liu & Guo-Xiang Yuan

Journal of Fiber Bioengineering & Informatics, 15 (2022), pp. 117-130.

Published online: 2022-08

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  • Abstract

The global economy has experienced a downturn due to the COVID-19 epidemic, and the entire apparel industry has been hit hard. However, in the post-epidemic era, the digital trend of the world has become more pronounced. The virtual consumer market and virtual fashion took this opportunity to overgrow. More and more people are willing to spend money on virtual products. In a way, virtual fashion is the acceleration and continuation of future fashion trends. The most crucial difference between virtual and physical fashion is that the latter does not undergo physical production. Instead, virtual clothing can be purchased and “worn” immediately. More and more fashion brands have paused traditional fashion shows in favor of visuals such as video game collaborations, mobile apps, virtual icons, virtual showrooms, and virtual clothing brands. This paper compares and analyzes ten international brands associated with virtual fashion through data collection and case studies. It shows that with the help of modern cutting-edge technology, the traditional apparel industry has ushered in a new transformation point. New virtual fashion will gradually enter our daily life from the experimental field, driving the transformation of the apparel industry.

  • Keywords

Virtual Fashion Virtual Clothing Digital Clothing Virtual Economy Fashion Industry

  • AMS Subject Headings

  • Copyright

COPYRIGHT: © Global Science Press

  • Email address

yuanguoxiang@gmail.com (Guo-Xiang Yuan)

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@Article{JFBI-15-117, author = {Shi-Yu and Liu and and 16624 and College of Fashion and Design, Donghua University, West Yan'an Road, Changning District, Shanghai 200051, China and Shi-Yu Liu and Guo-Xiang and Yuan and yuanguoxiang@gmail.com and 16625 and College of Fashion and Design, Donghua University, West Yan'an Road, Changning District, Shanghai 200051, China and Guo-Xiang Yuan}, title = {The Virtual Fashion in the Global Apparel Industry in the Post-Epidemic Era}, journal = {Journal of Fiber Bioengineering and Informatics}, year = {2022}, volume = {15}, number = {2}, pages = {117--130}, abstract = {

The global economy has experienced a downturn due to the COVID-19 epidemic, and the entire apparel industry has been hit hard. However, in the post-epidemic era, the digital trend of the world has become more pronounced. The virtual consumer market and virtual fashion took this opportunity to overgrow. More and more people are willing to spend money on virtual products. In a way, virtual fashion is the acceleration and continuation of future fashion trends. The most crucial difference between virtual and physical fashion is that the latter does not undergo physical production. Instead, virtual clothing can be purchased and “worn” immediately. More and more fashion brands have paused traditional fashion shows in favor of visuals such as video game collaborations, mobile apps, virtual icons, virtual showrooms, and virtual clothing brands. This paper compares and analyzes ten international brands associated with virtual fashion through data collection and case studies. It shows that with the help of modern cutting-edge technology, the traditional apparel industry has ushered in a new transformation point. New virtual fashion will gradually enter our daily life from the experimental field, driving the transformation of the apparel industry.

}, issn = {2617-8699}, doi = {https://doi.org/10.3993/jfbim00392}, url = {http://global-sci.org/intro/article_detail/jfbi/20942.html} }
TY - JOUR T1 - The Virtual Fashion in the Global Apparel Industry in the Post-Epidemic Era AU - Liu , Shi-Yu AU - Yuan , Guo-Xiang JO - Journal of Fiber Bioengineering and Informatics VL - 2 SP - 117 EP - 130 PY - 2022 DA - 2022/08 SN - 15 DO - http://doi.org/10.3993/jfbim00392 UR - https://global-sci.org/intro/article_detail/jfbi/20942.html KW - Virtual Fashion KW - Virtual Clothing KW - Digital Clothing KW - Virtual Economy KW - Fashion Industry AB -

The global economy has experienced a downturn due to the COVID-19 epidemic, and the entire apparel industry has been hit hard. However, in the post-epidemic era, the digital trend of the world has become more pronounced. The virtual consumer market and virtual fashion took this opportunity to overgrow. More and more people are willing to spend money on virtual products. In a way, virtual fashion is the acceleration and continuation of future fashion trends. The most crucial difference between virtual and physical fashion is that the latter does not undergo physical production. Instead, virtual clothing can be purchased and “worn” immediately. More and more fashion brands have paused traditional fashion shows in favor of visuals such as video game collaborations, mobile apps, virtual icons, virtual showrooms, and virtual clothing brands. This paper compares and analyzes ten international brands associated with virtual fashion through data collection and case studies. It shows that with the help of modern cutting-edge technology, the traditional apparel industry has ushered in a new transformation point. New virtual fashion will gradually enter our daily life from the experimental field, driving the transformation of the apparel industry.

Shi-Yu Liu & Guo-Xiang Yuan. (2022). The Virtual Fashion in the Global Apparel Industry in the Post-Epidemic Era. Journal of Fiber Bioengineering and Informatics. 15 (2). 117-130. doi:10.3993/jfbim00392
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