TY - JOUR
T1 - The Perceptual Evaluation of Clothing Sustainable Color in Clothing Design
AU - Dong , Zhong-Jie
AU - Liang , Jian-Fang
AU - Zhang , Ze-Jun
AU - Wei , Shan-Sen
JO - Journal of Fiber Bioengineering and Informatics
VL - 3
SP - 229
EP - 241
PY - 2024
DA - 2024/04
SN - 16
DO - http://doi.org/10.3993/jfbim02351
UR - https://global-sci.org/intro/article_detail/jfbi/23079.html
KW - Kansei Engineering
KW - Sustainable Color
KW - Factor Analysis
KW - Grey Relation Analysis
AB - <p style="text-align: justify;">To investigate the aesthetic preferences of consumers towards various sustainable colors, this study aims
to assist designers in gaining a comprehensive understanding of consumers’ color preferences during
the development of eco-friendly clothing designs. The study begins by establishing a sustainable color
matching scheme for clothing and employs the semantic difference method to select perceptual word pairs.
Subsequently, a questionnaire survey is conducted to understand consumers’ perceptual evaluation of
sustainable colors in clothing. The study further analyzes and ranks the main factors by quantifying
the perceptual evaluation and employing the grey correlation degree method. The results indicate
that temperament factor, personality factor, and coordination factor are the primary perceptual factors
influencing sustainable color. Among these factors, temperament exhibits the strongest correlation with
the degree of liking, followed by personality and coordination. When selecting colors, designers should
prioritize low brightness and low purity colors. Additionally, blue-green colors are more favored by
consumers. The research findings hold significant implications for guiding designers in enhancing the
quality and standard of green clothing design while meeting consumers’ perceptual cognitive requirements.</p>