TY - JOUR
T1 - Color Emotion Based on CNCS Color System
AU - Yuan Xue, Manyi Zhang, Bingjie Guo & Haruki Imaoka
JO - Journal of Fiber Bioengineering and Informatics
VL - 2
SP - 77
EP - 87
PY - 2016
DA - 2016/05
SN - 9
DO - http://doi.org/10.3993/jfbim00232
UR - https://global-sci.org/intro/article_detail/jfbi/10593.html
KW - Color Preference
KW - Color Emotion
KW - Multi-color Combination
KW - Semantic Differential Method
KW - Factor Analysis
AB - In this study, color emotion based on CNCS color system was investigated. The research included single
color preference and multi-color coordination emotion. Six themes of International Textile color traded
were selected as color samples. At the first step, forty-two single colors were regarded as color samples
for color preference survey. At the second step, twenty-four kinds of color coordination were made
according to six color concepts, and color emotion survey for multi-color coordination was conducted. In
the second part, fifteen color emotion scales such as “modern-classic”, “formal-casual”, “gaudy-tasteful”,
“lively-stiff”, “intellectual-nonintellectual”, “like-dislike” and so on were selected according to Semantic
Differential Method. The survey was conducted among the undergraduate college students from Xi'an
Polytechnic University. Color histogram was used to express the result of single color preference. It was
clear that the popularity of these released colors was not average and the more favorite colors were pale
chromatic colors. Factor Analysis and cluster analysis were used to conduct the data from the second
part survey. Three factors were extracted and labeled “personality”, “taste”, and “fashion”. Twenty-
four multi-color combinations were classified into three groups. It indicated that the comprehensive color
emotion was more important than other factors.